Empowering People to Launch and Grow Thier Small Business

Behind theBusiness


I'm a strange mix of creative & business! I'm organized, strategic and planned... but also wildly creative and fun!

I am a mother, wife, female founder of 2 businesses and entrepreneur. That's a lot of roles but I LOVE them all!

Hello! I’m Tracy Ann and I empower people by cutting out the confusion and giving clarity to anyone wanting to start, grow or understand their small business.

I have been encouraging others to be confident, joyful, beautiful, and alive through my photography services for over a decade and now that dream is growing bigger!
I launched my first business “Fully Alive Photography” in 2006 after graduating with a degree in painting and film. My heart has always been to call out beauty and authentic self-love while encouraging others to live fully alive and find joy in all they do. 

I officially launched my second business Finding Joy Consulting” in 2020 out of my heart to empower others to start, understand and grow their small businesses.

My main course LAUNCH is a hands on everything-you- need workshop designed to cut out the confusion and give clarity to anyone wanting to start or understand their small business. This course covers all my key strategies and business techniques as well as time management, healthy work boundaries, legal basics, branding, social media, taxes and more in every day simple language. It’s also loaded with local companies that can help you!

I'm Tracy 

about The Founder

I have been married to my best friend, Nate, for 13 years. He is really a lot of fun to be around, full of personality, imagination, wisdom and just the right amount of humor. He is also your second shooter when you book a wedding! 

I have a little one around the house. Mateo is my miracle baby that is now a little boy. What joy he brings to my life. He is strong-willed and challenges me. This has built my patience and tolerance for insanity. He is a bundle of energy, which keeps me on my toes, he is kind and creative. The best combo of perfectly wild and cuddly. I’m more than excited to be here helping to shape the kind of man he will become.

We also have Japanese "daughters"! We are a host family for a homestay program. We host our daughters anywhere between 1 month to 1 year while they study at ASU. Missing them this year due to COVID but hoping they will be back soon! 


LOVE WINS AND JESUS KNEW LOVE LIKE NO OTHER. His example of love over and over again rescues me. God became human in order to spread love and break the distance between us and him. To give us LIFE and life to the full (hense "Fully Alive" So my faith and life is truly is guided by the radical example of the life of Jesus.
-Flipping tables against injustice, creating love, giving a voice to the oppressed -women, children, homeless, and all races & tribes. His message was freedom and equality and love- and it was RADICAL for the time. I would be a fool to say I am not WHO I am because of him and his great love for me. He is the reason for my moral compass and every decision I make in my life. 

I don't talk about this much on my site, because I know the Christian faith has gotten a lot of things wrong over the years, and never want anyone to get the impression that I am in any way judgmental. I honestly don't believe that anyone has gotten it wrong. I support other faith systems or people who don't have faith at all. 



I love reading! Mostly young adult post-apocalyptic fiction books. Some personal development books too.

Podcasts & Audio Books... because I have ADD. And listening is KEY for learning. If you want to know what I'm listening to or reading shoot me an email!

Playing my ukulele, doing puzzles, and even playing animal crossing and stardew valley on the nintendo switch takes much of my free time.



Okay. So gardening and dirt! Being outdoors and working with my hands, I love it! Yard work, gardening, building things. You can often find me building things like desks or shelves out of wood or adobe-ing a wall.



SERIOUSLY. I am all too in LOVE with the wonderful, magical, and adventurous story that unfolds before me. Story telling you guys! SO GOOD. 

NERDY NOTE: I am a Ravenclaw. I value structure, wisdom and personal development. I am a lover of administration and strategy …I’ll task the hell out of you if you come near me. (My husband has learned to stay away when I’m in work/task mode)

Harry Potter



OKAY so I love too many things and I ran out of room. But it's still important to note a few other things I'm obsessed with... 


Hair Bows


Anything Colorful, Rainbow, and pink... this includes unicorns

Fellow Women Owned Businesses

Supporting Local

Delicious food! Like chocolate cake, street tacos, curry,

and the list goes on....

ESPRESSO + PInk + Unicorns


but wait... there is more

about you

Does this sound like you? Inquire with us.

Our clients are seekers of life giving freedom. They want to build their life upon their dreams 

The best client for us is the client that dreams of being an entrepreneur but feels incredibly lost in the daily in and out of how to make that life a reality. Or maybe they are living the dream but lost in the details, scattered, and unable to find joy in the daily flow of entrepreneurship.


I share love and joy while supporting small businesses and tip and tricks and encouragement weekly. 


Like to be inspired?